Alza
Product Design, Brand Design
☞ Credits
Role: Art and Creative Director
Founder: Arturo Villanueva
Dev: David Meadows, Hari Demirev, Felipe Lima
Ops: Sophie Altcheck, Victor Bravo
Brand: Fix Studio
Alza is a digital banking platform designed with the needs of the Latin American community in the U.S.
As the founding designer I was in charge of developing the brand, creating the product (doing user research, creating PRDs, wireframes, visual design and hand-off to dev) and designing all existing internal and external brand and marketing materials.
Despite Alza's eventual closure, its journey stands as one of the most formative experiences of my career. Over the lifetime of the company,
I helped built and launch our product (banking services with embedded cross-border transfers), served users across all 50 states, and had the opportunity to help tell Alza's story on television, radio, and print.
Tania Lili
Brooklyn, NY
Est. 1985