Genius
Art Direction, Product Design, Branding
☞ Credits
Role: Head of Design
Design: Willie Ip, Deron Millay, Allison Ball, Peter Fowler
Animation: Christina Lu
Collaborators: Violet Office
Dev: Edwin Morris
Video: Regina Dellea, Andrew Oppeneer
Ops: Max Kotelchuck, Lila Murphy, Mary Rose Hall
As the former Head of Design at Genius, I built an in-house editorial
and brand-team, worked on product design, experiential, co-branded partnerships, video and new business initiatives. Along with my team,
I created Genius’ current visual brand and established a unique and ownable art direction for the company.
The above is a compilation of some of the work we did in those few years.
Tania Lili
Brooklyn, NY
Est. 1985