☞ Portfolio with detailed project breakdowns, comprehensive information, and credits here
00. ¡Hola! I'm a designer from Mexico City based in Brooklyn. I have worked mostly in the tech and cultural fields and enjoy doing concept-driven brand, product and editorial design. I am currently a Designer at the Google Creative Lab, and open for new projects and collaborations.
tanialili[at]gmail.com
01.Career Dreamer Product Design BrandingRole
Design Lead
A new experimental tool that uses AI to make it easy to explore career possibilities personalized to your skills & interests.
02.Genius Art Direction
Product Design BrandingRole
Design Lead
As the former Head of Design at Genius, I built an in-house editorial and brand-team, worked on product design, experiential, co-branded partnerships, video and new business initiatives. Along with my team, I created Genius’ current visual brand and established a unique and ownable art direction for the company.
Here is a compilation of some of the work we did in those few years.
A new AI filmmaking tool that lets you seamlessly create cinematic clips, scenes and stories with consistency using Google’s most capable generative models.
06.Lyrics to Life
Art Direction
Experiential Design
Role
Design Lead
Lyrics to Life is a Los Angeles-based pop-up art exhibition inspired by song lyrics. In partnership with Dropbox, Genius collaborated with visual artists to transform iconic lyrics into physical art that music fans could see, touch, and experience.
07.Genius Events
Art Direction
Experiential Design
Role
Design Lead Branding and experiential design for several Genius events.
08.Wellfare
Art Direction
Experiential Design
Role
Design Lead
Wellfare is a non profit food subscription service for those in need.
09.HBO APA
Branding
The HBO Max Asian Pacific American Visionaries is a short film competition sponsored by HBO Max that provides emerging directors of Asian and/or Pacific Islander descent the opportunity to showcase their work.
As a Design Director at Stink Studios I worked on a branding for the festival’s 2021 edition.
This is one of the directions we presented.