☞ Portfolio with detailed project breakdowns, 
comprehensive information, and credits here

   
00. ¡Hola! I'm a designer from Mexico City based in Brooklyn. 
I have worked mostly in the tech and cultural fields and enjoy doing concept-driven brand, product and editorial design. I am currently a Designer at the Google Creative Lab, and open for new projects and collaborations.

tanialili[at]gmail.com
01.Career Dreamer
Product Design
Branding
Role

Design Lead

A new experimental tool that uses AI to make it easy to explore career possibilities personalized to your skills & interests.

02.Genius
Art Direction
Product Design
Branding
Role

Design Lead

As the former Head of Design at Genius, I built an in-house editorial 
and brand-team, worked on product design, experiential, co-branded partnerships, video and new business initiatives. Along with my team, 
I created Genius’ current visual brand and established a unique and ownable art direction for the company.

Here is a compilation of some of the work we did in those few years.

03.Little Language Lessons
Product Design
Branding
Role

Design Lead

A collection of bite-sized learning experiments built with Gemini.

04.Alza

Product Design
Creative Direction
Role

Founding Designer

A digital banking platform designed with the needs of the Latin American community in the U.S. 

05.Flow
Product Design
Role

Product Designer
A new AI filmmaking tool that lets you seamlessly create cinematic clips, scenes and stories with consistency using Google’s most capable generative models.

06.Lyrics to Life 

Art Direction
Experiential Design
Role

Design Lead


Lyrics to Life is a Los Angeles-based pop-up art exhibition inspired by song lyrics. In partnership with Dropbox, Genius collaborated with visual artists to transform iconic lyrics into physical art that music fans could see, touch, and experience.

07.Genius Events

Art Direction
Experiential Design
Role

Design Lead

Branding and experiential design for several Genius events.
08.Wellfare

Art Direction
Experiential Design
Role

Design Lead

Wellfare is a non profit food subscription service for those in need.

09.HBO APA

Branding




The HBO Max Asian Pacific American Visionaries is a short film competition sponsored by HBO Max that provides emerging directors of Asian and/or Pacific Islander descent the opportunity to showcase their work.

As a Design Director at Stink Studios I worked on a branding for the festival’s 2021 edition.
This is one of the directions we presented.