Sample portfolio with detailed project breakdowns,
comprehensive information, and credits here
00. ¡Hola! I'm a designer from Mexico City based in Brooklyn.
I have worked mostly in the tech and cultural fields and enjoy doing concept-driven brand, product and editorial design.
I am currently a Designer at the Google Creative Lab, and open for new projects and collaborations.
A new experimental tool that uses AI to make it easy to explore career possibilities personalized to your skills & interests.
02.Genius dot com
Creative Direction
Product Design
Role
Design Lead
As the former Head of Design at Genius, I built an in-house editorial and brand-team, worked on product design, experiential, co-branded partnerships, video and new business initiatives. Along with my team, I created Genius’ current visual brand and established a unique and ownable art direction for the company.
Here is a compilation of some of the work we did in those few years.
03.Little Language Lessons
Product Design
Branding Role
Design Lead
A collection of bite-sized learning experiments built with Gemini.
A new AI filmmaking tool that lets you seamlessly create cinematic clips, scenes and stories with consistency using Google’s most capable generative models.
05.Beauty Beauty
Editorial Design Role
Designer
06.Alza
Product Design
Branding
Art Direction
Role
Founding Designer
A digital banking platform designed with the needs of the Latin American community in the U.S.
07.Lyrics to Life
Experiential Design
Branding
Role
Design Lead
Lyrics to Life is a Los Angeles-based pop-up art exhibition inspired by song lyrics. In partnership with Dropbox, Genius collaborated with visual artists to transform iconic lyrics into physical art that music fans could see, touch, and experience.
08.WSJ 125th Anniversary
Print
Exhibition
Risograph series that explores the relationship between technology and information to celebrate the WSJ 125th anniversary.