Sample portfolio with detailed project breakdowns, 
comprehensive information, and credits here

00. ¡Hola! I'm a designer from Mexico City based in Brooklyn. 

I have worked mostly in the tech and cultural fields 
and enjoy doing concept-driven brand, product 
and editorial design.
I am currently a Designer at the Google Creative Lab, and open for new projects and collaborations.

tanialili[at]gmail.com
`
01.Career Dreamer

Product Design
Branding

Role

Design Lead

A new experimental tool that uses AI to make it easy to explore career possibilities personalized to your skills & interests.

02.Genius dot com

Creative Direction
Product Design

Role

Design Lead

As the former Head of Design at Genius, I built an in-house editorial 
and brand-team, worked on product design, experiential, co-branded partnerships, video and new business initiatives. Along with my team, 
I created Genius’ current visual brand and established a unique and ownable art direction for the company.

Here is a compilation of some of the work we did in those few years.

03.Little Language Lessons

Product Design
Branding

Role

Design Lead

A collection of bite-sized learning experiments built with Gemini.

04.Flow

Product Design
Role

Product Design


A new AI filmmaking tool that lets you seamlessly create cinematic clips, scenes and stories with consistency using Google’s most capable generative models.

05.Beauty Beauty

Editorial Design
Role

Designer


06.Alza

Product Design
Branding
Art Direction
Role

Founding Designer

A digital banking platform designed with the needs of the Latin American community in the U.S. 

07.Lyrics to Life

Experiential Design
Branding
Role

Design Lead

Lyrics to Life is a Los Angeles-based pop-up art exhibition inspired by song lyrics. In partnership with Dropbox, Genius collaborated with visual artists to transform iconic lyrics into physical art that music fans could see, touch, and experience.

08.WSJ 125th Anniversary

Print
Exhibition

Risograph series that explores the relationship between technology and information to celebrate the WSJ 125th anniversary.

09.HBO APA

Branding
Role

Designer

Visual Identity Proposal